The one place many people turn when searching for an attorney is the same they use for directions—Google Maps. So how do you make sure your Google Maps presence is optimized to reach the most legal consumers? Here are a few tips.

Earlier this year, I published this post explaining the appropriate locations for a call tracking number versus your law firm’s local phone number. The reason for this was that tracking numbers allowed firms to see the results of their marketing more easily, while local destination numbers did the work of optimizing your local search results.…

“Should I use a call tracking number or my ‘real’ phone number?” This is one of the most common questions law firms ask when building a website with FindLaw. Like many aspects of law firm marketing, the answer isn’t always one or always the other. The best strategy is actually a mix of the two.

Here’s a little food for thought as you head into the end of the year: What if Facebook decided to take on Yelp and Google? Right now, Google and services like Yelp “own” the online review space across the U.S. More specifically for attorneys, lawyer directories serve a valuable role in the evaluation…

Over the last several months, my colleagues and I have watched Google Local and Google Maps undergo several consistent, minor changes. None of these changes has been earth shattering for law firms, but each one seems to be a small step toward a much larger and possibly drastic change in how local search is conducted.

It’s been said, “all business is local.” This certainly holds true for mobile search where local results are at the core of the user experience. Even on desktop computers, many web users get the results they’re looking for without ever visiting your website. This can muddle your analytics but it can also open up new…