Contributing Writers

Aaron Hareid

Aaron Hareid

Director, Digital Marketing Strategy

Aaron leads multiple teams of digital strategists to design marketing techniques and create complex, data-driven strategies for FindLaw clients. Aaron previously led FindLaw’s strategic development efforts where he and his team created new digital marketing capabilities.

Abe Bumpus

Abe Bumpus

Product Portfolio Manager

Abe’s expertise centers on strategic website design and product development and how conversion helps customers achieve ROI. A 15-year veteran of the Web industry, he manages a team that works to blend the right technology with product offerings at FindLaw in order to deliver cutting-edge marketing solutions for law firms. In recognition of his efforts, Abe has been selected as a judge for the Webby Awards, the leading international award that honors excellence on the Internet. Follow Abe and the rest of the FindLaw team of marketing experts on Twitter.

Alex Amor

Alex Amor

Digital Marketing Expert, SEO

Alex focuses on driving performance across the FindLaw portfolio and staying abreast of the latest industry changes. He works to improve client performance at scale by leveraging his experience in marketing, web development, and search optimization. His background is in local search marketing where he delivered value to clients by establishing marketing strategies that emphasized brand awareness and improved search engine visibility.

Andrea Getman

Andrea Getman

Digital Marketing Expert, Web Conversion

Andrea’s role focuses on online behaviors and what influences consumers to make decisions on the web. Her work encompasses design, website usability, user experience and conversion. She helps law firms design websites that go beyond mere aesthetics to create compelling experiences that guide users in solving their legal problems and help law firms effectively attract new clients. Prior to her current role, Andrea worked in product management and web design, receiving numerous Web Marketing Association WebAwards for her work.

Brad Buelow

Brad Buelow

Marketing Manager

Brad is responsible for content marketing at FindLaw. He works with subject matter experts throughout the business to develop educational content for attorneys aiming to improve their own marketing skills. Brad loves digging into complex concepts and finding a way to make them easier to understand. He’s also the type of guy who actually reads the manual.

Brad Severson

Brad Severson

Product Manager

Brad is currently a product manager focused on creating solutions that provide on-line visibility for attorneys and small law firms. His past experience in SEO and digital marketing has helped in the development of integrated marketing programs that span multiple channels across the internet.

Brittnee Dawson

Brittnee Dawson

Associate Product Manager

Brittnee focuses on developing and bringing to market innovative solutions that leverage the power of video to help law firms. As a previous video editor, Brittnee helps law firms and FindLaw produce engaging, effective content that can be utilized across a law firms marketing strategy. Follow Brittnee @brittneekvideo to see her weekly tweets about the latest in the video industry.

Chris Bradley

Chris Bradley

Sr. Content Strategist

Chris is a graduate of William Mitchell College of Law in St. Paul, Minn. Chris has worked in digital marketing and advertising for nearly 10 years. In his role as a senior content strategist, Chris has consulted for hundreds of law firms located throughout the country, from Los Angeles to Chicago to New York City.

Christi Krautbauer

Christi Krautbauer

Product Innovation Manager

Christi Krautbauer is a Product Innovation Manager on FindLaw’s Strategic Development team. She works to identify new possibilities to help law firms stand out in a cluttered online marketplace. Prior to her current role, Christi has led a team of content writers at FindLaw and managed some of the company’s most successful products.

Dan Penning

Dan Penning

Dan helps law firms in small markets across the country grow their practice through simple and effective digital marketing plans. His focus is on understanding the challenges particular to small market clients and building solutions that maximize their return on investment.

FindLaw

FindLaw

Legal Marketing Experts

FindLaw, part of Thomson Reuters, is a leading provider of business development solutions for small law firms. Through its team of legal marketing experts, FindLaw drives the industry by delivering a comprehensive portfolio of proven online and offline marketing solutions designed to connect law firms with targeted prospective clients.

Jason Harris

Jason Harris

Sr. Legal Marketing Consultant

Jason has been with FindLaw since 2013, serving attorneys and small law firms in Detroit, Michigan, Toledo, Ohio and the surrounding areas. Jason writes with his unique perspective gained by helping his own clients achieve their goals through online legal marketing.

Jason Kilgore

Jason Kilgore

Jason Kilgore is FindLaw’s Digital Marketing Expert of Paid Search. His work can be defined as experimental research that resides at the intersection of marketing and technology. He explores how marketing innovation can improve the scale and efficiency of results delivered to attorneys and law firms through product development. He has over 10 years experience in Digital Marketing, with a heavy focus on Search Engine Optimization and Paid Search Advertising.

Javier Lavagnino

Javier Lavagnino

Product Manager

Javier oversees the LawInfo directory product lines and related online advertising initiatives at FindLaw. Born and raised in Latin America, Javier is a fluent Spanish speaker and a licensed member of the California bar. Javier received his J.D. from the University of San Francisco School of Law.

Jeff Zenner

Jeff Zenner

Product Innovation Manager

Jeff focuses on developing new products, services, and concepts for FindLaw. He has worked with many law firms to help them generate and convert leads into clients. Jeff's background includes experience in sales, search engine marketing, product management, and product development.

Jim Schonrock

Jim Schonrock

Vice President of Product and Performance

Jim is responsible for enhancing FindLaw’s solutions so they continue to deliver exceptional results and service to customers. One of his primary focus areas involves leveraging customer and marketplace knowledge to support solutions that improve expectation setting, execution and most importantly, communication of value so FindLaw’s customer experience consistently meets or beats expectations.

Jordan Schuetzle

Jordan Schuetzle

New Product Development

Jordan Schuetzle is responsible for new product development at FindLaw. Before joining Thomson Reuters, Jordan practiced law for 8 years, with a focus on business law for early stage startups, technology commercialization, and venture capital and angel investing. He regularly leads CLE sessions for attorneys and was an adjunct assistant professor for years. Jordan passionately follows new technology and regulatory trends affecting the legal industry and the practice of law.

Joseph Wilebski

Joseph Wilebski

Manager, Digital Marketing Experts

Joe Wilebski is the Manager of the Digital Marketing Expert team at FindLaw. Among other things, his team is responsible for understanding industry trends and analyzing the performance of our customer’s digital marketing portfolios. Joe’s team includes subject matter experts in SEO, paid search, social, content, design, conversion, and lead generation.

Juliette Paradise

Juliette Paradise

Juliette Paradise currently oversees the end-to-end lifecycle of FindLaw’s pay-per-click (PPC) advertising product portfolio. She is a strong proponent of educating the legal industry on the finer points of PPC as well as its implications for and uses as part of broader marketing strategies. Prior to taking over PPC, Juliette developed and managed services related to search engine optimization (organic search marketing), mobile accessibility and website content as part of FindLaw’s Product Management team.

Kevin Stirtz

Kevin Stirtz

Kevin focuses on improving overall performance for FindLaw clients and staying informed about industry changes and best practices. He is the author of two books and has consulted with clients in North America and Europe. Previously, Kevin owned three small businesses, managed two non-profits and served as an executive for an 80-employee company in Minneapolis, Minnesota.

Leah Gangl

Leah Gangl

Product Manager

Leah has been with FindLaw since 2012 and uses her expertise as a search engine marketing strategist to help develop new products that help small and medium law firms promote themselves online.

Mark Jacobsen

Mark Jacobsen

Senior Director, Strategic Development & Thought Leadership

Mark Jacobsen leads a team focused on the early-stage development of products, services and capabilities to help law firms generate new business opportunities and grow the quality and quantity of their clients. Before joining FindLaw, Mark was a pioneer in the software and Web development sectors. He is a regular speaker at industry conferences on such topics as digital marketing strategy, search, Web development, project management, online learning and interactive multimedia applications.

Michael Owen Hill

Michael Owen Hill

Product Portfolio Manager

Michael focuses on developing and bringing to market innovative solutions that leverage the power of social media to help law firms thrive in a rapidly evolving marketplace. As a social media educator and advocate, Michael has delivered training on fundamental principles and effective practices to law firms of every size and type. He is a long-time member of the Thomson Reuters Legal Social Media Advisory Board and a strong proponent for the demystification of social media.

Michael Wallevand

Michael Wallevand

Sr. Product Manager, Integrated Marketing Solutions

As Sr. Product Manager for Integrated Marketing Solutions, Michael develops flexible online marketing programs that help thousands of lawyers find success. He also provides guidance on SEO, content marketing, branding, lead conversion, and user experience to help drive meaningful and consistent value for customers, as well as positive consumer interactions.

Sean Carter

Sean Carter

Sr. Product Innovation Manager

Sean uses his customer insight and legal industry knowledge to bring new digital marketing solutions to FindLaw customers. Prior to joining FindLaw, Sean spent over a decade at West – also part of Thomson Reuters – where he helped large law firms integrate practice-of-law solutions into their workflow.

Sean Sands

Sean Sands

Digital Marketing Expert

Sean currently works in FindLaw's Performance Organization in the area of web content where he provides guidance on strategies, tactics and techniques designed to improve client branding, onsite SEO, site engagement and site conversion. Prior to joining FindLaw, Sean ran his own design and marketing firm focusing on delivering print and digital marketing solutions for small- and medium-sized businesses.

Sten Johnson

Sten Johnson

Senior Product Manager

Sten focuses on offerings that help law firms drive conversion and extend the value of their online marketing programs. He has 20 years of legal marketing and product development experience.

Stephanie Gallagher

Stephanie Gallagher

Senior Customer Marketer, FindLaw

As Senior Customer Marketer at FindLaw, Stephanie specializes in telling the stories of successful solo attorneys. Stephanie is also a licensed attorney, and prior to joining Thomson Reuters, practiced family law and criminal defense at a five-attorney firm in the Twin Cities.

Steve Stauff

Steve Stauff

Steve consults with law firm clients to develop customized web marketing solutions that grow their businesses while fitting their budget.

Sean Sands

Sean Sands

Sean currently works in FindLaw's Performance Organization in the area of web content where he provides guidance on strategies, tactics and techniques designed to improve client branding, onsite SEO, site engagement and site conversion. Prior to joining FindLaw, Sean ran his own design and marketing firm focusing on delivering print and digital marketing solutions for small- and medium-sized businesses.

Tina Johnston

Tina Johnston

Product Portfolio Manager

Tina manages a team of product managers and oversees a portfolio of products and solutions that help law firms increase the number of potential clients contacting their firms, as well as enable them to better optimize their intake processes so they can convert more of those prospects into signed clients. She is also a conference presenter for FindLaw and has spoken in front of small law attorneys across the country. Prior to joining FindLaw, Tina worked with numerous small businesses to create and execute their marketing strategies, both online and offline. She has a broad range of experience covering strategy as well as execution of both online and traditional campaigns, with particular in-depth knowledge of the digital marketing landscape.

Will Ashenmacher

Will Ashenmacher

Legal Marketing Expert

As a Senior Marketer, Will Ashenmacher uses FindLaw’s deep well of research, surveys and studies to generate informative, engaging content for a portfolio of digital platforms. A journalist and lawyer, he specializes in distilling complicated or intricate concepts into easy-to-understand copy.

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