Why Most Law Firm Websites are Designed to Fail
Logic, Emotion and Today’s Legal Consumer
Most law firm websites are indeed designed to fail. That’s a bold statement, but it’s true. When evaluated against its potential, your firm’s website may be generating less business impact than it could. Why? Because it doesn’t focus enough on conversion – the process of getting visitors to contact your firm.
Successful Web conversion starts with understanding the psychology of the legal consumer. This new FindLaw white paper takes an in-depth look at that topic.
- appeal to the inherent emotional needs of consumers during the attorney search process
- streamline and improve the user experience of your firm’s website
- recognize opportunities to yield more results from your current website traffic