White Papers & StudiesRead in-depth about online marketing strategies for your firm
Some attorneys feel that online ratings and reviews lack credibility and influence. In fact, they matter far more than most people care to admit. And while you can’t control what people say about you online, you can benefit from a carefully managed online reputation.
Do you understand legal consumers? Like any business, a law firm needs to know its customers. Using insights into the motivations and typical behaviors of consumers, law firms like yours can increase their chances of gaining prospective clients.
Chances are you lost a potential client in the past week. It’s not because your website failed to attract visitors or that a lone, negative online review dissuaded an inquiring consumer. The problem lies with your intake process, and your firm is not alone.
Most lawyers believe that branding stops at the design stage – that all you need is an attractive logo or catchy slogan. Such a limited view causes these firms to leave one of their most powerful marketing assets untapped.
The more you rely solely on traffic as a measure of your online marketing success, the more likely you are to take the wrong actions in response.
Early in 2014, FindLaw conducted its third annual U.S. Consumer Legal Needs Survey. Its purpose was to generate an updated view of the online consumer legal market. FindLaw shares this Read more…
31 percent of web traffic now comes to law firm websites through mobile search. Learn how to reach today’s mobile consumers so they contact your firm.
Most law firm websites are indeed designed to fail. When evaluated against its potential, your firm’s website may be generating less business impact than it could.
Many law firms see achieving top search engine rankings as a silver bullet — a magic tool that will deliver a steady flow of business.