Thinking Big: Better Leveraging Search to
Supercharge your Firm’s Marketing Efforts – Dec. 11
Many law firms believe that ranking in search engines for succinct, so-called short-tail phrases such as “San Diego Personal Injury Attorney” is a key driver of new business opportunities. This notion is so pervasive that FindLaw decided to look at the numbers. In an unprecedented study, FindLaw analyzed thousands of law firm websites and millions of search visits to understand where law firms’ business is coming from.
The results will not only surprise you, but will also inform a much more effective, broad-based marketing effort that will significantly improve the marketing success of most law firms. Mark your calendar for FindLaw’s webcast to learn more at 1 p.m. CT on Wednesday, December 11th.
Moving into Mobile – Dec. 18
Mobile is quickly becoming the way to search the Internet. But what happens if your law firm’s website isn’t optimized for smartphones or tablets? According to Google, nearly 80 percent of visitors will abandon it for one that is. Those are potential clients slipping right through your fingers.
The new reality for law firms? A mobile-centric Web approach is now a necessity — not simply a luxury. Let FindLaw show you how your firm can easily capitalize on this fast-moving shift in consumer behavior to bring even more value to your website. Mark your calendar for FindLaw’s Moving into Mobile webcast on Wednesday, December 18th. There are two sessions available: 1 p.m. and 3 p.m. CT.
You can always check our archives to watch previous webcasts on-demand whenever you want.