Internet Marketing News
Besides social media’s positive SEO effects, it is also proving to be a strong differentiator. A surprising 63% of consumers are more likely to choose a local business if it has information available on a social networking site.
Why? Credit the intangible powers of social media. It gives a human face to a business and tells visitors that there are real people behind it. It supports brand building, and a strong brand is persuasive in getting customers to contact you. Couple this with the fact that the bulk of legal service leads come from word-of-mouth referrals, and you can see why law firms need a presence on the major social media networks.
Traditional SEO is still an effective way to be found online, but pay-per-click (PPC) advertising is emerging as a powerful partner. Businesses such as law firms can use PPC ads to quickly reach attorney-seekers and “geotarget” their message to only appear in certain local areas – both of which help maximize spend and better target potential clients.
While investing in PPC can produce near instantaneous leads, doing it correctly and with the most recent technology can drive your campaign even further. Make sure you are integrating it with your organic search strategy and relying on an experienced provider to manage your campaign.
Proper title tags – the information that displays things such as your website title in search results – can make or break an SEO strategy. Search experts agree that title tags are the single-most important factor in optimizing visibility. They must be done properly, however, as a majority of on-page strategy depends on tag information.
Knowing which keywords to include and keeping titles short and to the point are critical when it comes to creating title tags. Don’t use the same tags across your website. Customizing them for each page allows you to inform search engines about all of your different content. And because search engines are increasingly sensitive to local signals, it’s important to use keywords such as your city name to be seen in front of the right potential clients.
A new study has discovered that mobile users searching for local businesses are more likely to use the Facebook app than Mapquest or Bing. It’s a sign that users are starting to rely more on their friends and social networks to find products and services, rather than traditional Web tools.
In short, Facebook is becoming the Internet to the majority of mobile users. These dedicated members rarely leave its confines when searching for information or to find service providers such as attorneys. All of which begs the question: Is your law firm getting social?