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Legal Marketing White Papers

Understand the fundamentals of online legal marketing and explore advanced concepts with free legal white papers and regularly published articles from FindLaw. Produced by the industry’s largest team of online-marketing experts and specialists, each white paper gives you an in-depth review of the essential information you need to plan and improve your law firm marketing online.

Why Most Law Firm Websites are Designed to Fail

Logic, Emotion and Today’s Legal Consumer

Most law firm websites are indeed designed to fail. That’s a bold statement, but it’s true. When evaluated against its potential, your firm’s website may be generating less business impact than it could. Why? Because it doesn’t focus enough on conversion – the process of getting visitors to contact your firm. Read the white paper to learn how to influence visitors to contact your firm.

The Futility of Chasing Silver Bullets

What Search Techniques Unlock Law Firm Website Success?

Many law firms see achieving top search engine rankings as a silver bullet — a magic tool that will deliver a steady flow of business. But are specific phrases such as “Boston personal injury attorney” or “Miami DUI lawyer” really the key to online marketing success? Read the white paper to learn how consumers search for law firms.

Legal Marketing: Strategies for Online Success

Law firms need a comprehensive strategy to compete for clients online. This white paper is a complete resource for understanding the latest trends in online legal marketing and a practical guide for designing a client development strategy that will meet your firm’s goals. Read the white paper.

Wondering how your law firm’s online presence is currently performing? Find out by requesting a free website audit.

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