The Futility of Chasing Silver Bullets
What Search Techniques Unlock Law Firm Website Success?
Many law firms see achieving top search engine rankings as a silver bullet — a magic tool that will deliver a steady flow of business. But are specific phrases such as “Boston personal injury attorney” or “Miami DUI lawyer” really the key to online marketing success?
A 2013 FindLaw study examined that question by analyzing search-generated traffic to thousands of law firm websites. The results will surprise you.
This white paper will sharpen your understanding of online search. After reading it, you will:
- gain clear insight into how consumers search for law firms
- recognize the search phrases that actually drive traffic to websites
- understand the techniques and approaches that provide the most ROI for your online marketing dollar