Search Engines Offer New Ways to Find Results
Search engines are starting to add human touch to their search results, which would help sites with solid content, such as FirmSites. Read Search Engines Offer New Ways to Find Results from Axandra. Copyright Axandra.com - Web site promotion software.
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What We Can Learn from the Google Jagger Update
Search engines regularly change their criteria and ranking mechanisms for Web sites in order to maintain high quality results for search users. Google recently went through a large search results update, dubbed “Jagger” (in light of Google Senior Engineer Matt Cutts being called the Mick Jagger of Search). For weeks, many Web site owners saw fluctuations in their search engine rankings. Now that Jagger has calmed down, we can draw some conclusions from the update.
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FindLaw Addresses Google’s Sandbox
It’s critical that your Web site ranks high in search engine result pages. Reaching this ambitious goal is a multifaceted process. After a Web site is released, search engines create an index of the site’s content, and rank the pages for relevant keyword phrases. Experts agree that Google appears to place new sites in a probationary period that lasts six months or more, during which time sites rank lower (or not at all) in Google’s search results. The industry term for this delay is the Google Sandbox. The Sandbox may exist to provide protection against search engine spammers.
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Attract New Clients with a FindLaw Lawyer Directory Profile
A profile on the newly enhanced FindLaw Lawyer Directory may be your best investment and a perfect complement to your Web site. A FindLaw Lawyer Directory profile gives you something you won’t get anywhere else—enhanced presence on the world’s busiest legal portal.
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Natural SEO vs. PPC advertising
According to the results of the iProspect Outsourced SEO Metrics & ROI Study, 35% of the surveyed organizations that promote their web sites with natural search engine optimization (SEO) and pay per click advertising recognize a higher return from SEO.
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Web Site Traffic Reporting, Part 3
FindLaw Account Manager Elizabeth Mencke concludes her series of articles on FindLaw traffic reports with a look at Referring URLs, Search Engines and Search Keywords. Learn what these important metrics can tell you about the performance of your Web site.
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Web Site Traffic Reporting, Part 2: Top Paths & Most Requested Pages
In the second article of a series, FindLaw Account Manager Elizabeth Mencke explains how to interpret two more important traffic metrics: Top Paths and Most Requested Pages.
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FindLaw.com Traffic—Why it Matters to You
Traffic volume to FindLaw.com has set another record. And that’s good news for FindLaw customers. Learn why in “FindLaw.com Traffic—Why it Matters to You.”
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Draw Clients to Your Site with Landing Pages
For law firms that want to reach potential clients for a specific type of case in a specific city, a targeted “landing page” is one of the most effective Web marketing strategies available.
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Web Site Traffic Reporting, Part 1: Visits and Page Views
If your law firm’s Web site is a FirmSite from FindLaw, you have access to one of the best Web-traffic monitoring systems available. In the first article of a series, FindLaw Account Manager Elizabeth Mencke tells how to access and interpret two of the most important traffic reports.
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Well-Positioned Keywords Rank High
Getting your site listed on a search engine is one of the hurdles to clear. "Findability" considers the ease with which a searcher finds your FirmSite. Design can enhance "findability" so that when someone does a keyword search on topic, your FirmSite shows up.
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E-Marketing in the world of Spam
The spammers have all but ruined e-mail as a marketing tool. But you can maximize deliverability if you know what spam filters look for and avoid "voodoo words."
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A Twelve Step Plan for Promoting Your Law Firm's Web Site
The greatest web site in the world does you no good if no one visits it. Lawyer and tech consultant Dennis Kennedy of St. Louis advises marketers to choose your domain name wisely, list your site effectively on search engines and swap links with other Web sites -- among an even dozen traffic-building tips.
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Branding Tactics: Two Birds With One Stone
Law firms want to get noticed, or better yet, retained. To meet the challenge, many law firms have embraced branding. The good news is that brand awareness tactics are also great tools for increasing traffic to your site.
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Search Engines and Your Law Firm Web Site
How does Google search 8 billion sites in only 0.23 seconds? For a quick introduction to search engines and their role in law firm marketing, read “Search Engines and Your Law Firm Web Site” by FindLaw Account Manager, James Eichenberger.
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What Click Fraud Means to Law Firms
“Click fraud” is a species of Internet mischief that threatens the business model of search engine companies and the marketing budgets of unwary law firms. Learn what click fraud is, and what a prudent law firm marketer should watch out for.
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