Technology is constantly changing, and busy lawyers may not have time to keep up with all the trends.
But failing to stay on top of the latest developments, especially when it comes to marketing your law firm in the age of the Internet and social media, can cost you a slew of potential clients.
For example, consider the skyrocketing use of smartphones to surf the Internet. The rise in mobile browsing means potential clients may be searching for your law firm website from virtually anywhere — but it also means the website you worked so hard to create may not show up correctly on a tiny 4-inch screen.
Not only can FindLaw’s Lawyer Marketing experts help address that problem, but we’re also helping you and your law firm stay ahead of the curve when it comes to Internet marketing trends.
Check out the new Internet Marketing News section at FindLaw’s LawyerMarketing.com. We created it in response to all the thoughtful questions we’ve received from thousands of lawyers who use FindLaw for their online marketing needs.
Our new Internet Marketing News section links you to a wide range of timely and helpful topics for tech-savvy lawyers, answering questions such as:
- What affects your ranking in Google’s search results? Does a presence on Google+ help?
- What kind of attorney photo is best to use for online marketing purposes?
- And how does FindLaw help your firm’s website adapt to the hundreds of changes made to search-engine algorithms every year?
For attorneys on the go, Internet Marketing News provides a quick way to get plugged-in to all the newest, most pertinent developments when it comes to making an impact online. It’s just another way that FindLaw’s Lawyer Marketing experts are working for you.
– Michelle Croteau, Director, Marketing Communications
with Andrew Chow, FindLaw Audience Team