Have you been named to the Super Lawyers or Rising Stars lists recently? Have you considered how to best maximize this honor?

Being named to the Super Lawyers list is an exclusive honor, indicating that you are in the top five percent of attorneys within your state. A Super Lawyers Online Attorney Video is the ideal way to communicate why you are worthy of this distinction and a compelling way to convey how you exhibit excellence in your practice.

We know that hiring an attorney can be intimidating for a lot of people. Three-fourths of consumers with a legal need say they want to get a feel for a lawyer’s personality before contacting the firm, according to a FindLaw.com survey. Video can quickly introduce your personality to these prospective clients and communicate your knowledge and expertise.

A Super Lawyers Online Attorney Video offers services that make creating high-quality video easy, seamlessly taking you from planning and production, to distribution and optimization. Super Lawyers does all the heavy lifting, including:

  • A two-hour shoot at your office with a videographer using a single HD-quality camera. Video is shot in widescreen aspect ratio and standard definition.
  • A project manager works with you before your shoot to craft interview questions, determine your key messages and provide pre-shoot advice.
  • We capture extended B-roll footage giving your video a more personal touch.
  • A team of video experts edits the footage and provides you with up to one minute of finished video.

Once the video editing process is finished, we go to work on maximizing your video’s exposure. Among other things, we distribute your video on the Super Lawyers YouTube channel, as well as place it on Video.SuperLawyers.com, a site dedicated to videos on legal topics and attorneys. Finally, Super Lawyers will provide you the video to post on your own Website.

Finally, our team of SEO professionals optimizes your video for a high-impact presence in organic search results, distinguishing you from the competition.

The more traffic that flows to your video, the greater the possible response from potential clients. Month after month, Super Lawyers‘ distribution expertise expands the reach of your video in the markets you care about. Are you ready to connect with potential clients via video? A Super Lawyers Online Video Profile should be your next step.

Mary Williams, Director, Marketing and Product, Super Lawyers

with Adam Ramirez, FindLaw Audience Team

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