Social media is the new word of mouth when it comes to marketing your law firm. Facebook, Twitter, LinkedIn, Google+ and other social networks are invaluable tools that will drive new business to your practice. With the popularity of social media growing every day, joining the conversation has never been more important. In fact, a recent ABA study asked consumers how they find a lawyer and 20 percent of those questioned said they would consult Facebook.
FindLaw’s Social Media Solutions are designed to help law firms expand their online presence, enhance their brand and build a robust referral network. Providing clients with both the tools and training necessary to leverage various social platforms, FindLaw Social Media Solutions are an important part of any comprehensive lawyer marketing program.
There are two solutions to choose from:
- Social Media Starter: A service that provides basic tools and knowledge to develop an effective social media strategy including profile setup, training program and access to Social Media Manager, a platform that enables efficient and effective social media activity.
- Social Media Essential: Takes Starter a step further by providing clients with key insights, network building and content creation, as well as alert services. Tutorials on how to write superior social content, reputation management and analytics that get to the heart of your program are all offered under Social Media Essential.
At FindLaw, we know that the social media landscape is constantly changing. That’s why Social Media Solutions clients are constantly updated on best practices. Whatever budget and goals your firm has, there is a Social Media Solution to compliment your needs.
– Jim Schonrock, Sr. Director of Product Management
with Laura Strachan, FindLaw Audience Team