Looking for a way to increase your likelihood of leads and conversions from your law firm website? By creating a better website experience to a growing mobile audience, FindLaw’s FirmSite Mobile Essential can do just that and more.

Rather than creating a separate mobile address or having visitors view a website that does not comport with their mobile phone or tablet, FirmSite Mobile Essential is part of a holistic interactive marketing strategy that allows for a seamless user experience on any device.

A completely integrated user experience, the responsive design configuration automatically responds to the size of the screen, enabling the entire website to be viewed consistently on any device. Mobile Essential also features tap-to-call and tap-to-email buttons which take the website experience one step further by allowing the visitor to easily get in touch with the law firm directly from their device.

The thought processes behind FindLaw’s mobile product line is simple — give potential clients faster and more convenient access to law firms. In doing so, Mobile Essential gives potential clients the same unique website experience on any device they choose to use. “Studies show that users want the mobile experience to be simple. Mobile Essential’s responsive design approach creates an optimized experience to the increasing number of Smartphone users who are searching the web for information and visiting websites on their devices.” said product portfolio manager, Bill Jordan.

The FirmSite Mobile products can be implemented with new or existing FindLaw websites. Always a leader in legal marketing, FindLaw’s responsive design offering is a cutting edge technology that few companies offer at this point. For more information on how to take your marketing strategy to the next level, get in touch with your FindLaw consultant today.

— Jim Schonrock, Senior Director, Marketing
with Laura Strachan, FindLaw Audience Team

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