Never underestimate the power of engagement. With that philosophy in mind, FindLaw has developed offerings to help transform passive site visitors into active clients. By incorporating chat functionality into your website, FindLaw Conversion Solutions instantly add a personal connection to the visitor’s experience.

Here’s how it works. Website visitors are greeted and offered an opportunity to engage in chat with a live operator. The result of this timely engagement is simple: immediate, high-value connections for your law firm. Depending on user response, FindLaw Conversion Solutions also helps with the initial user intake questions, saving customers time and energy. INSIGHT, a performance analytics dashboard, helps customers monitor the results of their Internet marketing efforts and make informed campaign decisions based on data.

Conversion Solutions clients can choose from:

WebChat Connect: A 24/7 online staffed chat service that enables law firms to engage site visitors. An online operator connects with website visitors and collects key issue details and actionable contact information.

Conversion Advantage: Building on the benefits of WebChat Connect, Conversion Advantage offers an additional suite of features, including hot transfer functionality allowing firms to connect with chatters who meet specific requirements via email or text message alerts. In addition, Conversion Advantage subscribers have access to Contact Adviser, FindLaw’s contact management dashboard, which provides advanced analytics to help you make informed decisions.

There’s no denying the value of live chat. One study found that 90 percent of consumers who have used chat found it more useful than email.* With options to fit various business goals and budgets, FindLaw’s Conversion Solutions are a vital part of any comprehensive marketing program.

*Source: “The Effectiveness of Live Chat Technology: A Survey of Internet Shoppers.” 2009, Bold Software.

— Jim Schonrock, Sr. Director of Product Management
with Laura Strachan, FindLaw Audience Team

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