Welcome to another post from our Meet the FindLaw Team series. Meet the FindLaw Team provides insight into the day-to-day lives of our colleagues. Today we feature FindLaw SEO Strategist PJ Lloyd. Get to know PJ by reading about her experiences at FindLaw below.
What is your current title?
When did you join the FindLaw team/how did you get here?
I joined FindLaw in November 2010. My career has been built around marketing and advertising from small entrepreneurial start-ups to large international companies. I have spent the last seven years focused on all that is “Web” and found search engine marketing a natural fit. I was impressed with the people and management on the FindLaw search team and decided it would be a great place to work.
What interests you most about lawyer marketing or your functional area?
The ability to take the most important marketing tool that law firms have and create opportunities for building success. Our approach to legal marketing allows small firms to compete with large firms on a level playing field. We have an incredibly talented group of strategists working in a collaborative environment. Because of this, we can stay on top of what is new and important in SEO to allow us to implement the most effective and current practices available.
What activities does your work day typically involve?
As an SEO strategist, my job is to create visibility for my clients. I’m involved in the customer SEO consults, answering questions from clients and FindLaw team members. I spend most of my day on website strategy where I create opportunities for law firms to “marquee” their practice and convert website traffic to qualified clients.
What are your interests outside of FindLaw?
I am part of a local group of scooter enthusiasts called the Heck’s Angels. We meet at different locations and ride around the Minneapolis-St. Paul area. I enjoy being outdoors where I am an avid biker, hiker, golfer, and kayaker. I travel when I can, spending time exploring new places and revisiting favorites.
–Compiled by Tanya Roth, FindLaw Audience Team