Social media has changed the way
people consume and interact with news. It has also changed the way legal news
can be transmitted. Social media is something you should consider as another
avenue for reaching current and potential clients in a whole new way. So how
exactly can you take the latest legal news and transform it for a social
audience?

Here
at FindLaw, we find the legal in every story. Some of the top trends we have
seen recently include two very high profile trials: Casey
Anthony
and Roger Clemens. Both figures have drawn a tremendous amount of
publicity from the beginning of their legal struggles and continue to make readers
curious for more information. Taking these stories from news to social allows a
firm to engage in a dialogue (as opposed to a broadcast) of the news and
display their legal expertise in a whole new way. Here’s how you can use these
stories to engage your own legal audience:

Blogs

In a blog, showing your readers how the issues
presented in each case relate to your practice area will help to display your
overall legal expertise. Explaining the difference between the criminal and
civil aspect of the Casey Anthony case, breaking down the implications of a
verdict that contains both guilty and not guilty results or discussing how the
media attention surrounding both individuals can play a legal role in a case
are all topics that can be transformed into social media fodder. A blog on why
the judge declared a mistrial so quickly in the Roger Clemens case
or what
the court is looking for in the recently
filed defamation case against Casey Anthony
are both great legal angles
readers will enjoy learning about in the informal setting of a blog.

Facebook

Another way to engage your audience
about these two trending trials is to post your thoughts or observations about
each on Facebook and then interact with your fans by responding to their
comments and questions. The Casey Anthony trial even had a very public issue
with Facebook
playing a role in the jury pool.
Try posting a link on your Facebook page
and start a discussion on whether a juror should have access to Facebook during
a trial.

Twitter

Using Twitter, you can interact
with both your followers and Twitter users who are following the cases
generally by asking what they think about the verdict in a given case. Roger
Clemens is the perfect figure to tweet about because so many people are
following his story. Try asking your followers whether they think his trials
should play a role in remembering his sports career. Participating in the
#RogerClemens discussions will also help you draw in new followers.

So what can you do with legal news across social platforms? Lots. And firms should
explore this option not just for trending cases but also for general and
specific issues that are of interest to current and potential clients. Every
social media outlet serves a different purpose, making it important to
appreciate the benefits of each and use Facebook, Twitter and blogs to your
best advantage. One thing that is consistent across the board for any type of
social media is the importance of posting quality content and responding to
your users and followers. So give social media a try with the latest legal news
and stay tuned for our next installment when we give more tips on how to use
legal news to your advantage!

– Kevin Ahlvin, Director, Business Marketing 
with Laura Strachan, FindLaw Audience Team

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