Turning a prospect into a client is one of the main goals of any legal marketing campaign. When it comes to converting online visitors to your website, building an engaging experience that creates an instant connection with the visitor is essential.

Visitors come to legal websites for various reasons and whether they need a lawyer now or you need them to remember your name for the future, evaluating whether your website turns your passive visitors into clients is necessary. How to make and capitalize on these connections is the topic of FindLaw’s latest webcast.

The one hour “How to Capitalize on Conversion” webcast is set for Wednesday, September 19th held at two different times for your convenience — Noon and 4 p.m. EST. This informative webcast will provide tips on how to make immediate, high-value connections and take your online marketing efforts to the next level.

Featured speakers include Pennsylvania-based attorney Douglass J. Olcott and FindLaw Client Development Consultant Cindy Miklos. Topics covered include:

  • Client searches and search engine marketing
  • The evolution of the conversion process
  • How conversion works
  • Keys to conversion success

As the leading provider for online marketing solutions for lawyers, FindLaw will continue to bring informative webinars to ensure that legal professionals are kept up-to-date on all the legal marketing opportunities around. Whether you are just starting out on your lawyer marketing efforts or interested in hearing new tips on how to more efficiently market your practice, everyone will benefit from FindLaw’s latest webinar. Be sure to sign up today and share this exciting webcast with your colleagues.

— Michelle Croteau, Director of Marketing Communications
with Laura Strachan, FindLaw Audience Team

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