If you’re a lawyer with a website, you’ve heard it before: Blogs are one of the most powerful marketing tools at your disposal. So how can you get the most out of your blogging efforts?

While a 2012 study found that nearly 50% of U.S. law firms said social media initiatives like blogging have generated leads, many lawyers still don’t know where to begin with their blogs. Many face writer’s block, and many more are simply too pressed for time to do it.

Never fear: FindLaw offers some simple solutions that can get your blog to drum up new business. And we’re sharing some proven tips in a free webcast that will set you up for success.

The free FindLaw webcast, “Blogs For Business: 5 Tips for Law Firm Success,” is set for Wednesday, May 22. The webcast runs 45 minutes and will be offered at 1 p.m. and 3 p.m. CDT.

The “Blogs For Business” webcast will explain the natural connections between blogging and other social media tools, examine types of blog content, discuss blog post frequency, and cover a variety of related issues.

The featured speakers are:

  • Todd Strong, an attorney who founded Strong Law Offices in Peoria, Illinois. Strong’s practice is 100% focused on litigation, and also boasts a worker’s compensation and personal injury law blog.
  • Craig Smith, a Senior Client Development Consultant with FindLaw. Smith focuses the bulk of his efforts developing marketing strategies to benefit solo and small law firms.

To register for the free FindLaw webinar, click here.

– Michelle Croteau, Director, Marketing Communications
with Andrew Chow, FindLaw Audience Team

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