What’s the best way to attract potential clients to your law firm’s website? You not only have to think like a potential client, but you have to know how to search like one too.

That’s where FindLaw’s lawyer marketing experts come into play. A new, unprecedented FindLaw study — which analyzed thousands of law firm websites and millions of search visits to those sites — is shedding light on law firm web traffic like never before.

The results, which we’ve previewed in a pair of prior blog posts (read them here and here), will be discussed in-depth in an upcoming FindLaw/ABA webcast, which is free if you register online.

The webcast, entitled “Thinking Big: Better Leveraging Search to Supercharge Your Firm’s Marketing Efforts,” is presented in conjunction with the American Bar Association’s Legal Technology Resource Center. It’s set for Wednesday, December 11, 2013, at 1 p.m. CT.

Mark Jacobsen, FindLaw’s senior director of Strategic Development and Thought Leadership, will highlight the key findings of FindLaw’s latest white paper. He’ll explain how legal consumers actually search online, and how law firms can best capitalize on these behaviors.

The results will surprise you. For example, according to FindLaw’s research:

  • Search engines are important, but … 51 percent of law firm website visitors either come from a referring website (like FindLaw’s lawyer directory) or type in the firm’s URL directly into their browser.
  • Branding can pay off big-time. More than one-third of legal consumers have a firm or attorney’s name in mind when they search, making them more likely to become clients.
  • Even “research-oriented” searches can pay off. Search-engine queries with no clear intent to find an attorney still generate a significant number of law firm contacts.

These findings are just the beginning. To learn more, register now for the free FindLaw/ABA webcast.

– Michelle Croteau, Director of Marketing Communications
with Andrew Chow, FindLaw Audience Team

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