FirmTarget. The name is well, on target. FindLaw’s newest offering provides our clients with another way to target specific practice areas in specific geographic locations, such as car accident injury law in Kansas City, Missouri.
Our new offering builds websites catered to these practice areas and locations, and then funnels the leads to your firm. Think of it as a separate, focused site that targets a single type of client.
But, I Already Have a Site
Your current website is important. It provides information on you, your firm, and all of your various offerings. Many clients will find and retain you through that website. Yet, when a client is looking for a car accident lawyer and your site lists a dozen practice areas, it becomes easy for the client to lose you in the crowd. And that crowd is getting busier with other law firms which means tougher competition.
That’s where FirmTarget comes in. It is a second, focused path through the crowd that leads the clients to your door. Think of it as another piece of online real estate to deliver you the clients that want the legal services your firm provides. The best part? FindLaw operates the entire site’s presence so you don’t have to worry about the mechanics of running another Web property.
How Does This Work Again?
We put together all of our best talent, from search engine optimization specialists, to web design gurus, and even our Google accredited AdWords team.
We build the site. We handle the tech-geekery that gets visitors to the site. We then gather actionable contact information from interested leads and present that information to you through Contact Advisor, a contact management dashboard.
Any other questions? Give your local FindLaw lawyer marketing consultant a call today to discuss our new FirmTarget offering as well as all of our other great lawyer marketing products.
– Aaron Hareid, Director of Product Management
with William Peacock, Audience Team