If a lawyer launches a website, but clients never find it, is it worth the effort?

Businesses need a web presence; law firms are no exception. According to a TMPDM/comScore local search usage study, 57 percent of people searching locally online contact the businesses they find on the Internet.

A lawyer’s website gives prospective clients a risk-free introduction to the lawyer’s practice, so a good first impression is critical. That’s why lawyers can turn to FindLaw Web Advantage for enhanced search engine marketing services. Unlike website designers who deliver a finished website and collect their fees, FindLaw offers comprehensive Internet marketing solutions for lawyers.

How does it work? Through effective tactics such as ongoing website submissions to key online directories, local optimization, and strategic content syndication, FindLaw’s search engine optimization (SEO) experts can build a legal marketing strategy that drives targeted traffic to an attorney’s website.

Our Web Advantage solutions focus SEO tactics on the most important areas of practice to the firm. For example, by targeting specific internal pages, focusing articles on key topics, and implementing specific keyword strategies, FindLaw customers can leverage Web Advantage solutions to increase visibility to the most profitable or growing practice areas.

We utilize our legal industry knowledge and online marketing experience to reach consumers who need legal representation.

Our SEO experts know how prospective clients search for legal advice and representation, and can help drive the right kind of traffic to a lawyer’s website.

With three levels of Web Advantage solutions – Starter, Essential, and Premium – there’s a custom-designed search engine strategy for every budget.

Want to use Web Advantage to your advantage? Contact FindLaw for a free audit of your current law firm website.

— Jim Schonrock, Senior Director, Marketing
with Robyn Hagan Cain, FindLaw Audience Team

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