FindLaw has long been an industry leader in Internet marketing for lawyers, but the Internet is not the only place where legal consumers learn about lawyers, and it’s not the only place where lawyers advertise.
That’s why we’re pleased to announce that FindLaw has acquired Cohn Moscarelli Marketing and Communications, a full-service provider of broadcast advertising services for law firms.
Legal consumers are influenced by their surroundings; they remember the name of the attorney who advertises on the radio or during the evening news. While the same consumers will turn to the Internet to find an attorney, they are more likely to stop on that familiar name when searching through a resource like FindLaw’s lawyer directory. That’s why a multi-faceted approach to advertising is critical.
Lawyers have relied on FindLaw for innovative Internet marketing solutions and expertise for years, and the addition of Cohn Moscarelli will offer FindLaw customers a richer and more comprehensive client development mix.
Founded in 1999 and based in Houston, Texas, Cohn Moscarelli has more than 13 years of legal marketing experience working for major law firms all across the country. The business develops advertising campaigns and strategies, including high-impact video production and sophisticated lead tracking.
Cohn Moscarelli, as part of FindLaw, will operate within the small law firm business of Thomson Reuters, Legal. We are enthusiastic about expanding the products and services available to our lawyer marketing customers.
We have exciting plans to invest in the business and will continue to keep you updated as those plans unfold.
— Michelle Croteau, Director of Marketing Communications
with Robyn Hagan Cain, FindLaw Audience Team