Your law firm website is up and running, and so are your social media accounts. But there’s a bit more you can do to get potential clients to tune in to your marketing message. And that’s where FindLaw can help.
Introducing FindLaw Media Services, our new foray into the field of law firm advertising on television. FindLaw’s in-house team of marketing experts can help you create custom TV ads, buy time on targeted media outlets, and track the success of your campaigns.
Why should you spend money on TV commercials when you already have a website? Consider the following:
- TV viewers comprise a captive, and potentially lucrative, audience for lawyers. Nearly 97% of U.S. households own a TV, and the average American watches more than four hours of TV each day.
- More than three-fourths of Americans watch TV with another device in their hand. With the right commercial message, they could be persuaded to point their mobile browsers straight to your law firm’s website.
- TV advertising works hand-in-hand with online marketing efforts. In fact, using both methods increases your chances of landing a client by more than 50%.
FindLaw’s expanded focus on TV marketing follows our 2012 acquisition of Cohn Moscarelli Marketing and Communications, a nationwide leader in TV advertising for law firms. With more than a dozen years of experience in the field, Cohn Moscarelli’s full range of services — from scriptwriting, to shooting, to real-time tracking analytics — are now available to FindLaw customers as well.
Law firms that currently rely on FindLaw’s Internet marketing expertise will see the same commitment for proven results with TV commercials from FindLaw Media Services. To learn more, contact a FindLaw Lawyer Marketing expert today.
— Barb McGivern, Vice President of Product Management
with Andrew Chow, FindLaw Audience Team