Legal Marketing Articles

There’s a good reason why so many lawyers blog these days. In fact, there are numerous reasons why blogs have become an effective legal marketing tool. The more you blog, the easier you make it for potential clients to find you online. A well-crafted post can also build your authority as a thought leader in Read more…

Nearly two decades ago, Amazon.com revolutionized how products are bought and sold. Yes, the company pioneered online retail, but it also made an equally radical move by allowing consumers to review and rate the products they purchased. Fast-forward to today. Reviews are now an accepted part of online life. Consumers looking for mechanics, dentists, caterers Read more…

In building your online marketing efforts, you might have overlooked a tool that has been staring you in the face — namely, Facebook. Sure, you know the social site is huge, with more than one billion users worldwide. You might have a personal Facebook page yourself. But Facebook is more than a place to post Read more…

When it comes to getting found online, search engine optimization (SEO) is still your best long-term bet. But what if you want to quickly boost visibility in a unique niche? Or target a specific audience — such as people searching for “oil spill attorney?” In those cases, paid search advertising, or pay-per-click (PPC), can be Read more…

If you haven’t noticed, Google wants to help you. Yes, the Silicon Valley giant is always working to tighten its grip on the search market. But it’s also continuing to provide new tools such as Google+ and Google Authorship. You can add another one to that list: Google+ Local. Formerly known as Google Places for Read more…

Chances are good that you have an investment portfolio. And unless you have a fondness for risk, chances are also good that you’ve diversified that portfolio, divvying it up between stocks, bonds and cash. It’s a sensible strategy. The same goes for your law firm’s marketing efforts. You have a range of marketing options — Read more…

Spend any time on the Internet and you’ll quickly find that a lot of the content is, well, disappointing. Bare-bones case studies. Blog posts dashed off with scant attention to detail. Articles that lure you with enticing headlines and then fail to deliver anything worthwhile. Of course, there’s plenty of fresh, useful content too. You Read more…

Positive media attention can be a powerful asset. Maybe your law firm has been featured in a business magazine or one of your attorneys was interviewed as a legal expert on a local television station. Maybe you’ve been recognized with an honor such as a Super Lawyers Pro Bono Award. Or maybe you were quoted Read more…

“Integrated marketing” is another of those catch phrases that gets tossed around so casually that they start to lose their meaning. But as with many overused adages, there’s a kernel of common sense hiding within it. At its core, integrated marketing is precisely what the name suggests — an approach that unifies your efforts so Read more…

With all of the marketing tools at your disposal these days, the prospect of traditional media attention can seem, well, a bit quaint. Social media, your website and other tools have undeniable power. But newspapers, TV and radio still command large audiences and wield plenty of influence. Done correctly, positive press coverage can fortify your Read more…