White Papers

Understand the fundamentals of online marketing and explore advanced concepts with free legal white papers and articles from FindLaw. Produced by the industry's largest team of online-marketing experts and specialists, each white paper gives you an in-depth review of the essential information you need to plan and improve your law firm marketing online.

Topics for beginners to seasoned legal marketers

An Introduction to Internet Marketing For Small Law Firms

The consumer shift to online search from print directories changed the way lawyers connect with new clients. This white paper explores how consumers search for legal help today and how law firms can use Internet marketing to gain new clients. Read the white paper.

Advanced Marketing Strategies for Law Firms

Your law firm's long-term growth depends on a marketing strategy that changes as marketing channels evolve. This white paper addresses changes to the legal marketing industry and options, and how you can leverage those changes to build your practice. Read the white paper.