Video
ONLINE VIDEO DRIVES PROSPECTIVE CLIENTS TO PICK UP THE PHONE AND CALL YOUR LAW FIRM.
58% OF CONSUMERS SAY VIDEO MAKES THEM MORE LIKELY TO CONTACT YOU.
FindLaw Online-Video
It's time to tap into the fast-growing, high-impact method for promoting your firm to consumers in the format they prefer - online video. FindLaw Video complements your Web site and delivers your personal message in the way most likely designed to resonate with people who are looking online for an attorney.
FindLaw is your one-stop source for attorney, law-firm, and practice area video, delivering a complete package from planning, pre-production, scripting and filming to online distribution, hosting, optimization, and measurement.
THE NUMBERS TELL THE STORY
- 300 million people worldwide watch videos online. By 2012, nearly one billion consumers will be watching.1
- 139 million U.S. Internet users watch online videos - three out of four American Internet users.2
- 73% of consumers want "a feel for the personality of the lawyer" before contacting a law firm.3
- A recent study showed a 20% increase in contacts after video was added to customers' sites. Potential clients stayed longer and viewed more pages.4
VIDEO IS THE POWER-MARKETING TOOL FOR ATTORNEYS
- Video improves your search-engine placement on major search engines like Google, Yahoo!, AOL and Ask.
- Video generates Web site hits and telephone calls because it's engaging and consumer-friendly.
- Video captures the character of your firm and your people and demystifies the legal process.
- Video erases intimidation. Potential clients get comfortable with your firm first, encouraging them to call.
Contact us today to learn more about how online video can diversify your marketing strategy, or explore the other pages of our Web site:
CALL TODAY TO GET STARTED
Your local FindLaw Internet Marketing Consultant will help you plan the best approach for reaching more prospects with online video.
- Source: ABI Research, "Pay and Ad-Supported Internet Video Flourishing as Total Online Viewers Reach Nearly One Billion by 2012," July 11, 2007,www.abiresearch.com
- Source: "Number of Online Videos Viewed in the U.S. Jumps 13 Percent in March to 11.5 comScore press release, May 12, 2008, www.comscore.com
- Source: FindLaw Consumer Online Survey, 2007
- Source: Hitbox traffic reporting based on FindLaw video customers, 2008