Spanish Products

Target the fast growing Hispanic market with Spanish content for your Web site.

By offering Spanish-language content on your attorney Web site, your firm will be one step ahead of the competition when targeting the Hispanic legal market.

In 2005, there were 15.7 million U.S. Hispanics online¹. However, one of the biggest complaints from the Hispanic market is the lack of Internet content and advertising available in their first language, Spanish. According to a report by comScore Media Metrix, at least 50% prefer to read content in Spanish.

Plus, the Hispanic market is the largest minority group in the U.S. and is quickly growing. In 2004, the U.S. Hispanic population reached 43.5 million, accounting for 15% of the U.S. population. By the year 2020, 1 out of 5 Americans will be of Hispanic origin².

By 2007, Hispanic buying power is expected to reach $925 billion, 3 times the growth rate of non-Hispanics³.

FindLaw Spanish-language products deliver results.

FindLaw Hispanic lawyer marketing products reflect our extensive knowledge of the legal industry, along with our understanding of the diversity of the Hispanic market. Our staff of bilingual translators and writers are experienced in providing culturally-sensitive legal content while maintaining the marketing message and positioning of your law firm.

In addition to translation and writing, we incorporate other innovative search engine marketing strategies into our Spanish-language Web sites, such as:

• Search engine optimization
• Spanish language keyword research

¹ Source: eMarketer 2005.
² Source: Synovate 2004 U.S. Hispanic Market Report.
³ Source: What’s a Hispanic? Hank Adorno.