Web Site Content
Add value to your attorney Web site with quality legal content
Deliver more value to your clients and prospects by adding fresh, professionally written content to your attorney FirmSite. Content Builders can help your FirmSite place higher in search engine results, because the search engines often look for keywords that are indexed within the content pages of your law firm’s site. Strong content also encourages online visitors to spend more time at your Web site and entices them to return.
Good content provides information about a general practice area or a more specific topic. This material provides Web site visitors with detailed information, answers to questions and overviews of specific legal issues. Topical content establishes your firm’s expertise in specific fields, with material available in a wealth of consumer and business topics.
Custom Content
Compelling content written by attorneys and professional writers who specialize in effective legal marketing tells the unique story of your firm through welcome pages, firm overviews, topical area descriptions, attorney profiles and more. The power of all this information enables you to convert site visitors to clients and get them to call. Compelling content gives your firm a commanding Web presence, showcasing your talent, your successes, and your expertise to new and existing clients.
Spanish content: FindLaw recently began offering Spanish-language content to help your law firm stay ahead of the competition when targeting the Hispanic market. Read more about our Spanish products and Hispanic lawyer marketing.
Topical Practice Centers
Topical Practice Centers can be added to any Web site. They add a rich collection of legal content including articles, frequently asked questions and other information, written to support specific topics within a practice area. Practice Centers allow your law firm to build an online site that addresses specific legal areas of interest for potential or existing clients.
A section with in-depth information about the topic encourages visitors to spend more time on your site. The more time they spend on your site, the more likely they are to contact your firm. Practice Pages and Centers are available under the following practice areas:
Consumer Topics
- Bankruptcy
- Civil Rights
- Consumer Protection
- Criminal Law
- Employment/Employee
- Family Law
- Healthcare
- Immigration
- Insurance
- Litigation
- Personal Injury
- Probate and Estate
- Real Estate
- Securities
- Taxation
Business Topics
- Banking and Finance
- Bankruptcy
- Business and Commercial Law
- Business Litigation
- Business Organizations
- Commercial Real Estate
- Contracts
- Employment/Employer
- Immigration
- Insurance Defense
- Internet Business and E-Commerce
- Intellectual Property
- Starting a Business
- Tax Planning
- Workers’ Compensation
News and Resource Pack
Our News and Resource Pack is a collection of information about a single topic of your law firm’s choice, including current news stories (updated up to three times daily), case summaries, frequently asked questions and articles about your chosen practice area.
General news about the law and legal topics related to your law firm’s practice area are valuable to your site visitors. In turn, they’re more likely to bookmark a Web site that contains useful and frequently updated information.
Available News and Resource Pack topics include:
- Banking and Finance
- Bankruptcy
- Business Organization and Transactions
- Criminal Defense
- Employment Law — Employer
- Employment Law — Employee
- Environmental
- Immigration
- Insurance
- Intellectual Property
- Litigation
- Personal Injury/Wrongful Death
- Products Liability
- Real Estate
- Taxation
- Workers’ Compensation
E-Newsletters and FAQ Packs
E-Newsletters place an article — plus an additional feature such as a quiz, sample letter, questionnaire, checklist or form — on your attorney Web site. These feature items are often downloadable documents that update past, current and potential clients. Each month, the online content is automatically updated and e-mail notifications are generated to recipients. Regularly published E-Newsletters keep existing clients connected to your law firm over the long term.
An FAQ Pack is an extensive overview and a set of frequently asked questions and answers that provide a simple and clear summary of an area of law, supplemented by special interest articles automatically added each month. Research shows that many Web site visitors go to the FAQ link first, looking for concise answers to a specific legal question. One other important benefit: It helps position your law firm as the expert.
Available FAQ and E-Newsletter topics include:
- Banking and Finance
- Bankruptcy
- Business Organization and Transactions
- Criminal Defense
- Divorce
- Employment Law — Employer
- Employment Law — Employee
- Environmental
- Family Law
- General Practitioner (contains information on Personal Injury, Family Law, Business Organizations, Bankruptcy and Wills)
- Immigration
- Insurance
- Intellectual Property
- Litigation
- Nursing Home Abuse
- Personal Injury/Wrongful Death
- Probate/Estate Planning and Administration
- Products Liability
- Real Estate
- Taxation
- Workers’ Compensation
FindLaw News
FindLaw News links to current news and case studies that relate to your specific legal practice area and are refreshed daily on your law firm Web site. Attorneys can choose from over 60 news and 60 case topics.
