Attorney Web Sites

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Win more new clients with legal Web sites that get results

A FindLaw FirmSite^® is a legal Web site designed and built by FindLaw and is the difference between simply having a Web site and having a Web site that gets results. A FirmSite delivers a unique combination of dynamic design, compelling content and targeted traffic from potential clients.

With FindLaw FirmSites your law firm gets:

An attorney Web site built by people who know the legal industry and online law firm marketing
An award-winning Web site design team
Security and reliability
Integrated online marketing to increase traffic
Valuable content options to save time and money
Automatic content updates to keep your Web site fresh
Tools so your law firm can manage, maintain and update your site yourself
Ongoing account management support

Three reasons FirmSites attract more new clients.

Not all law firm Web sites are created equal. While many Web sites for lawyers reside passively on the Internet, FirmSites have been extremely successful in winning more new clients.

What makes them so successful at growing their firms via the Web? In essence, FirmSites excel in these three key areas:

Visibility: First rule of the Web: Be seen! FirmSites consistently appear to the right people at the right time — while they are actively searching the Internet for your type of legal help in your law firm’s geographic area. High visibility simply means you get more and better traffic to a site.

Design: Once all that traffic is driven to your site, the Web site design component needs to rise to the challenge, giving your online visitors a positive first and lasting impression of your law firm. FirmSites use design to quickly distinguish your firm from other attorneys, by visually positioning your Web site so it’s attractive and easy to navigate. Whether you select a custom design that fully integrates your brand and image or a template design that offers the convenience of a ready-to-implement solution, the result is a Web site that communicates your law firm’s unique identity.

Content: Visibility drives prospects to your site, design keeps them interested. Content is how you win them over and get them to call your law firm. Compelling, useful online content gives your firm a commanding Web presence, showcasing your talent, your successes, and your expertise to new and existing clients.

Content is also the piece that closes the loop. Attorney Web sites with relevant, frequently updated content are rated higher by search engines — which often means ranking higher on their results lists.

FirmSites have been at the forefront of performing all three law firm marketing functions exceptionally well. To leave any one component out would make your law firm’s online site far less effective. Design and content without traffic lead to a great-looking Internet site that no one visits. Visibility and content with no design mean visitors get to your site and quickly leave. In this continuous loop, all three factors are equally important, and interdependent.