Activity Tracker

Keeping track of how many contacts your law firm receives, including if they originated via phone or e-mail, was a time consuming task until now. With Activity Tracker, you'll have 24/7 access to reports that make tracking client acquisition from your FindLaw products a simple task. Activity Tracker enables you to see how and when potential clients are contacting you through unique trackable phone numbers and contact forms on your FindLaw products.

Why Activity Tracker?

One of the biggest benefits of Activity Tracker is the ability to measure the return on investment of your FindLaw products. You will now be able to monitor the calls and e-mails that come into your law firm as a direct result of your FindLaw marketing program.

Evaluate Conversion Rate

Activity Tracker assists you in evaluating the conversion rate of your FindLaw products. Conversion is defined as the number of potential clients that either call or e-mail your law firm after visiting your FindLaw products. This enables you to focus on your conversion practices, identify lost opportunities, and further develop your conversion strategy

Study Call Traffic Patterns

Another key benefit is the ability to study the call traffic patterns and to staff your phones appropriately during business hours. You will also be able to measure the calls coming in after business hours. Do you have a messaging service to collect those contacts or are they getting lost? Perhaps core hours (8AM-5PM) are not the best hours of operation based on your call traffic.

Correctly Target Locations

You will also be able to determine if your marketing program is correctly targeting the locations you desire clients from by studying where your calls originate. Is the location of the contacts being received within the ideal distance from the firm?

Contact Information

The detailed reports provide you with contact information to use as reference when calculating your conversion rate. Information provided includes e-mail address, phone number, contact name, and more. With an understanding of the quantity and quality of calls and e-mails generated by your FindLaw marketing program, you can adjust your strategy to attract the clients you desire.

If you are a customers currently subscribing to Activity Tracker, please go to www.findlawactivitytracker.com to login and review your monthly contact performance.