FindLaw.com Traffic-Why it Matters to You

FindLaw.com has long been the most-visited legal information Web site on the Internet. In fact it’s one of the busiest sites on the Internet—period. “Fine,” you might say. “But as a FindLaw customer, how does that affect me?” Fair question. And the answer is simple. As a FindLaw customer, you are linked to the FindLaw.com Web site and stand to benefit from the high volume of traffic it receives.

Our primary goal at FindLaw is driving high-quality Web traffic to our customers. While FindLaw.com provides in-depth legal information for consumers, business professionals and attorneys, underlying it all is the goal of providing more clients—more business—to you.

That’s why we’re happy to report that FindLaw.com recently reached a new milestone in traffic volume. According to figures from comScore Media Metrix, the leading independent Web traffic monitoring service, in March 2005 FindLaw.com ranked #344 in traffic among all Web sites on the Internet.

That puts it ahead of many hundreds of brand-name Web sites, even such popular, well-known sites as Salon.com, Harvard.edu, BusinessWeek.com and NationalGeographic.com. The most important result of this new traffic record is that, as a FindLaw customer, your law firm now enjoys more “exposure,” in the parlance of Web traffic, to prospective clients than ever before. Here’s how it works.

Traffic Begets Traffic

The success of FindLaw.com can help drive traffic to your Web site. When you have a directory listing, an online ad placement, an article published in the Corporate Counsel section of FindLaw.com, or all of the above, visitors to FindLaw.com have opportunities to learn about your firm, and can follow these advertising links into your site.

A Rising Tide Lifts All Boats

To keep that traffic growing, we are constantly enhancing FindLaw.com by adding new content and improving navigation and functionality. In the past, we’ve occasionally sent customers news about enhancements to specific practice sections of the site. And, occasionally, the response has been, “If it’s not in my practice area, why should I care?”

Again, a fair question. The answer here is that the more people who come to FindLaw.com for legal information and lawyer referrals in any area of the law, the larger the audience of potential clients for your area of the law.

Here’s one example of how this principle works. Last fall, an article by popular finance expert Suze Orman appeared in O, The Oprah Magazine. The article concerned estate planning and durable power of attorney.  In this article, Orman urged her readers to “look for a good attorney,” and she recommended just one Web site: FindLaw.com.

No doubt, thousands of Orman’s readers visited FindLaw.com after reading her article, admittedly to look for help with estate planning issues. But in the future, when those readers need an attorney for other legal concerns, it’s a safe bet that many of them will return to FindLaw.com. Whether it’s a real estate need, a personal injury, a family law situation, criminal issues, or something else, they will keep coming back to the site that was recommended by a trusted source.

Our goal is to provide more value to our customers by making FindLaw the most trusted source on the Internet for legal information. With record traffic to the Web site, frequent mentions in the popular press, plus increased advertising and links to partners such as CNN and Court TV, we are well on our way to reaching that goal.