Keys to Effective Use of Flash in a Professional Web Site
Flash is an ever-growing presence in Web sites today, adding an element of motion and sophistication. It is diversely capable but should be treated like anything else in your marketing endeavors does it serve a purpose and is the point effectively getting across? In the professional world, Flash is most effectively used for two purposes: advertising and branding.
Read more
Landing Pages from Coast to Coast
“If you have a sizeable section of your Web site devoted to one practice area, you absolutely have to have a landing page for it.” Those are the words of Anthony Colleluori, a successful trial lawyer who practices in New York City and on Long Island.
Read more
How to turn website visitors into client phone calls
FindLaw customers will often ask their Account Manager for ways to improve their website and attract new clients. There are several dimensions of the site that can improve the visitor’s experience. In the tips below, I have focused on the website alone, briefly describing five key enhancements to send a positive message to potential clients. These tips are suggestions which can help turn website visitors into phone calls, and encourage clients to call your office.
Read more
Custom Photography for a Law Firm Web Site
FindLaw Web designer Kent Neff offers simple, easy-to-follow tips on how to take photos that will make your law firm Web site reflect the persons—and personality—of your law firm. Read "Custom Photography for a Law Firm Web Site."
Read more
Brand With Design & Navigation
The importance of design and navigation should never be underestimated. A good-looking site will influence the user's initial perception of the site's value and encourage them to explore the site further.
Read more
What Are They Thinking?
Have you ever thought about how your clients think? Have you thought about the "user experience" at your FirmSite? Find out if your FirmSite truly meets your client's needs by creating a scenario about why your client is visiting your site.
Read more
Bells And Whistles Can Improve Your Web Site
Even though it's often said that on the Web "content is king," it's important to remember to pair substance with style and form with function. There is a place for flash, especially if it adds functionality. Let's talk about some of the ways you can add "bells and whistles" to your site that also provide great functionality. The key word to remember is "interactivity."
Read more
Why Law Firm Web Sites Don't Bring in Business
Why are so many large firms' Web sites so difficult to use? Many firms' sites are more like labyrinths than tools, hiding information and clogged with extraneous videos. The sites don't fulfill their basic function -- communication -- and they certainly don't bring in any new business. This article looks at the flaws of law firm sites reviewed by the author.
Read more
11 Design Tips for Every Web Site
Instead of 10 design tips that should guide your Web site design, this article gives you 11. Learn what your Web site design is doing right -- and what it could be doing better.
Read more
Top Ten Usability Tips for Your Law Firm
Instead of 10 design tips that should guide your Web site design, this article gives you 11. Learn what your Web site design is doing right -- and what it could be doing better.
Read more
Flash: 99% Good
Macromedia Flash. People either love it or hate it. As its popularity has spread on the Internet, so too have certain myths that this article addresses.
Read more
Top 7 Usability Blunders of the Big Players
Many people see the word "usability" and start to yawn. But as you read about these large sites and the all-too-obvious mistakes they've made, ask yourself -- just how well does your law firm site stack up?
Read more
Simplicity Rules
Simplicity rules -- especially for law firm Web sites. Learn how you can focus on simplicity to give prospective clients the information they seek.
Read more
Presentation & Content Are Inseparable
There's a paradox in the Web universe: What's written is key, but visitors aren't coming to read - not initially, at least. They drop in, take a quick look around, and if they don't like what they see, they split. It's visual reconnaissance, and it's ruthless.
Read more
Customer Service Through Content
Who says that customer service is a thing of the past? With help from West, the litigation specialists at Ricci Leopold put the customer front-and-center with pleasing graphics, a consistent layout, and most importantly, lots of information to help potential clients make sense of the law.
Read more
Unique Ideas in Web Design
There are many ways for law firms to use the Web to attract potential clients. Most firms opt for a smart but subdued approach, emphasizing the professionalism and experience of the firm. Others, however, experiment online with innovative, cutting-edge approaches to client development. This month, we look at a few law firm Web sites that break the mold.
Read more
Creating a Theme for Your Web Site
"Branding" is a relatively new concept in the legal industry, but these days law firms are extending their corporate brand to their Web sites.
Read more
Working On The RailRoad
West Client Development Services helped law firm Yaeger, Jungbauer, Barczak & Vucinovich develop a web site that balances the information needs of two key audiences. The result is an interactive, portal-like site that delivers results.
Read more
Get Ready for Visitors!
“Company is coming,” my mother used to say with a tone of alarm. “We have to get the house ready for visitors.” This would lead to a frenzy of vacuuming, tidying up and putting out flowers to make the house look nice. Special attention would be paid to the rooms that visitors would actually be in – like the dining room and living room. Law firms should put the same amount of effort into preparing their Web sites.
Read more
Larry Bodine's Ten Deadly Web Site Mistakes
Make sure your Web site isn't making one of the ten deadly Web site mistakes Larry Bodine warns us against.
Read more
Using The Web Like A Rifle Shot
Law firms use Web sites like weapons of war. They use them like shotguns, to blast out marketing messages to hit a wide swath of targets. Or like machine guns, to spray countless communications rapidly in all directions. Or like cannons, to blast out powerful promotions that are designed to have a huge impact a long distance away.
Read more
Top Ten Ways To Waste Money Marketing Your Practice
After ten years of experience marketing legal services, I have developed some strong views on what firms are doing right and wrong. But before writing this article, I thought I'd post that attorney's question to the 1,700-member Lawmarketing Listserv, a cyber-community of law firm marketing directors and consultants. The responses came back fast and furious and I'd like to share our collective opinions with you.So here we go - the "Top Ten Ways To Waste Money Marketing Your Practice," in David Lettermanesque ascending order of wastefulness.
Read more
Are You Making the Most of Your FirmSite?
Every touch point with existing or potential clients is an opportunity to increase the value your firm receives from its FirmSite. Make it part of your offline marketing by including your web address every time your firm name, address and phone number appears in print.
Read more
Establishing Your Brand In the Law Firm Marketplace
A web site presents your firm to the world. It is the public face of your company. Do you like the way you look?
Read more
Brand Essence
Brand essence is the abstraction that audiences take away after experiencing the sum of brand impressions--from both the marketing and from personal experience with the product, transaction process and service.
Read more
Top Ten Ways Internet Marketing Has Changed Since the 1990s
Be apprised of the top ten ways online marketing has changed as the Internet has matured, and how your firm could be affected.
Read more
How to Design a Simple Education-Based Web Site for an Individual Attorney
A well-designed, education-based Web site should 1) seize your prospect’s attention, 2) establish your credibility, and 3) present multiple ways for prospects to contact you. Law firm consultant Trey Ryder offers solid tips on designing a Web site that can help you achieve these objectives.
Read more
Do You Have an Effective Web Site?
Does your Web presence do as good a job as it could in presenting your law firm to its best advantage? FindLaw Account Manager Melissa Paulson identifies five important areas that are key to making any Web site work effectively.
Read more
