Unique Ideas in Web Design

By David Rodnitzky for   FindLaw's Modern Practice , March 2003

There are many ways for law firms to use the Web to attract potential clients. Most firms opt for a smart but subdued approach, emphasizing the professionalism and experience of the firm. Others, however, experiment online with innovative, cutting-edge approaches to client development.

This month, we look at a few law firm Web sites that break the mold:

J. Michael Price II

Mr. Price has a criminal defense practice in Dallas, TX. One of the elements I like about his Web site (designed by FirmSite) is the "Letters from Clients" section. These actual testimonials from satisfied clients really personalize Mr. Price's law practice. This is particularly important on the Web, where it is sometimes difficult to establish a comfort-level with a potential client. I also thought it was interesting that the Web site includes a section devoted exclusively to other attorneys who might visit the site. On one level, this is just a nice, professional thing to do. On another, however, this helpful attitude might lead to some referrals in the future. A smart move!

To learn more: http://www.jmichaelprice.com

Law Offices of Byron L. Matten, P.C.

When I first visited his Chicago personal injury firm's Web site, I was immediately attracted to the provocative headlines at the top the homepage: "The Truth About the McDonald's Coffee Case;" "Elderly Abused in Nearly One-Third of Nation's Nursing Homes." These headlines made me want to read more. Once I clicked-through to the actual articles, I found a well-reasoned and thorough analysis of each issue, followed of course by a plug to contact Mr. Matten's office if you have a potential legal claim. What I find to be so effective about the placement and titles of these articles on the homepage, is that it directs potential clients to an article through which the law firm can demonstrate a particular expertise. Moreover, it isn't really a direct sales pitch. By proving interesting and informative information, the firm is "soft-selling" the client and building trust.