Information about the four major practice areas of the firm--automotive crashworthiness, personal injury and wrongful death, managed care abuse, and insurance bad faith—make up the core of this site. Tabbed icons on most pages provide an easy jump from one topic to another.

While some firms may find it sufficient to give a one or two sentence description—if that—to each practice area, Ricci Leopold goes much further. The visitor who clicks on one of the practice area tabs finds an in-depth presentation, with pages that can be quickly formatted for printing.

The section on automotive crashworthiness has especially rich content. A dramatic photo of a wrecked vehicle appears above an introductory text about the firm’s experience in litigation. From there, visitors can read further about six different issues in crashworthiness, including airbags and fuel system integrity. There are also articles on the history of seat belts, a guide to selecting child safety seats, and related topics. Many of the articles are written by Ricci Leopold attorneys.

The site also offers links to a variety of organizations dealing with automobile safety, including the National Highway Traffic Safety Administration, an engineering lab at MIT, and The Judicial Panel on Multidistrict Litigation for the Bridgestone/Firestone litigation.

A prospective client who contemplates hiring a law firm in the high-stakes area of litigation wants to know that the firm has a record of success. Ricci Leopold provides that information, but not merely with a bare-bones listing of plaintiff and judgment. Instead, a full screen is devoted to each noteworthy case. This amount of detail not only reassures the site visitor of the firm's professional capabilities, it also illustrates what kinds of situations may call for a legal remedy.

By the nature of the law they practice, plaintiff firms must be oriented toward the individual. One way to serve the individual is to provide plenty of information about the facts and the law that are typically found in a given situation. With a FirmSite by West, Ricci Leopold is able to deliver.