SEARCH KEYWORDS

(Go to "Referrals" on the left side of the page)

The Search Keywords statistic gives you a list of the most popular keywords visitors use to find your Web site. Similar to the Referring URL's metric, Search Keywords shows you how people are finding your site through search engines. It shows the effectiveness of your search engine marketing and indicates when you should upgrade site content to maximize results from search engines.

The Search Keywords detail view displays the referring search engines that visitors associated with a particular keyword used to find your site.

If a visitor comes to your site from one of the few search engines that is not listed in the FindLaw.com Traffic Reporting System's Search Engine group, or if the system is not able to parse keywords from that search engine, they will not be measured in this statistic.

(Note: The visitors browser must accept cookies to be measured in this statistic.)