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This can be a delicate situation. You don't want to grill your potential new clients when they contact you, but on the other hand, it's important to know which marketing dollars are paying off. I always make sure my clients and their staff ask the question "Have your visited our Web site?" This question should be asked on the paper intake form and in the face-to-face consultation. Ask this question twice, because, more often than not, new clients will leave the question unanswered when filling out the paper intake form. If possible, show them your Web site while you are meeting with them. This will help jog their memory and give them a means of learning more about you and your practice, and they may tell their friends and family to check out your Web site as well.
Especially when they visit the "practice areas" section of a Web site, potential clients are looking for something they can recognize, something that parallels their own circumstances. They want to know, "Is there anything here for me? Can this law firm handle my issue, or should I keep looking?" Tracking the Number of New Clients from Your Legal Web Site
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