Using Search Engine Marketing to your Advantage

The success of your Web site in attracting new clients goes beyond reaching the first page of Google. Two attorney experts will illustrate in this complimentary webcast the latest techniques in Search Engine Marketing to convert the most attractive prospects and discuss the following topics:

• The components of successful Search Engine Marketing, and the attorney's role in maximizing the results.
• The value of inbound links to your Web site, and how to add to your total.
• How to track the success of your online presence, and make adjustments based on these results.
• The launch of FindLaw's FirmSite SEM Advantage for those law firms that would like to dominate their area of law.

Our well-qualified speakers will share practical tactics you can apply immediately to target your market and enhance your business:

• Donald G. Sowers, J.D. is a partner in Takakjian Sowers Sitkoff LLP, a Criminal Defense firm with offices throughout Southern California. He is a former Police Detective, and has been an instructor at the Los Angeles County Sheriff's Academy for twenty years. Previously, he served as a Los Angeles County Deputy District Attorney and Chairman of the Los Angeles County Bar Association's Criminal Justice Section.

• Sean McGinnis, J.D.is Thomson-FindLaw's Search Engine Marketing Manager, and leads a team of over 20 search engine optimization experts tasked with optimizing law firm's Web sites. Sean's team also uses web analytics to ensure customers experience a positive return on their investment in the Internet. In his former role as a Regional Manager, he was responsible for let a group of ten Client Development Consultants in Pennsylvania, New York, New Jersey, Connecticut, West Virginia, & Ohio.

ALL YOU NEED TO ATTEND IS A TELEPHONE AND WEB ACCESS. SIGN UP TODAY!

For participants' convenience, this one-hour Webcast will be available for 60 days after the live event.

Place: Your desk (telephone and Web access required)

Cost: Complimentary

Click here to Register

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