FindLaw Customer Webcast: Keyword Strategies That Generate New Business

Keyword selection is a crucial part of achieving visibility online. Effective keywords and phrases can help ensure a law firm is noticed in the search engine results pages by the right people, at the right time. But to reach more well-qualified prospects, keywords must be relevant, strategic and realistic. They should speak the language of your prospects and set you apart from other firms. Plus position you to compete effectively for the search terms that matter most to your firm, including unique searches with higher conversion rates.
This complimentary, one-hour online event for FindLaw Web site customers will discuss the techniques of successful keyword selection. It also will address how analytic software can improve relevance and generate more traffic. Key topics will include:

• Building a keyword strategy in conjunction with your FindLaw support staff around your prospects, competitors and practice goals.
• The opportunities in unique "long tail" searches: Why popular search terms aren't used frequently by the clients you desire. 
• The key Web site performance data that is essential to review and then use to make informed updates to site content in interaction with your Account Manager.

We have two highly qualified speakers to lead this discussion on how keywords and analytics can help your Web site stay relevant and generate more well-qualified prospects:

• Robert Perez
  The Law Offices of Robert Perez

Robert Perez practices criminal law exclusively, defending clients charged with crimes of violence, sex crimes, property crimes, and drug cases in State and Federal courts. He received his law degree from Harvard Law School in Cambridge, Massachusetts, in 1977, and his undergraduate degree from San Jose State University in 1974, in the heart of California's Silicon Valley. In addition to Mr. Perez's experience as a criminal defense lawyer, he has also held positions as a senior technology leader for high-tech companies in Silicon Valley and Washington State's Seattle metro area.

• Jacqueline Urick
  SEM Specialist, Thomson-FindLaw

With more than 12 years of web development and online marketing experience, FindLaw Search Marketing Consultant Jacqueline Urick brings a veteran's savvy eye to Internet visibility strategies for the legal vertical. Prior to helping hundreds of lawyers across the United States with search marketing solutions, Jacqueline was the founder and owner or Fruition Consulting, Inc., in Minneapolis, Minnesota, where she provided targeted online marketing consulting to notable global companies such as American Express and 3M. However, as an entrepreneur herself, Jacqueline's true passion is helping small businesses market themselves online.

To view this webcast, click here.

Download our How Consumers Meet Their Legal Needs white paper at no charge!