Blog.LawyerMarketing.com Is Launched
The term “blog” is short for Weblog, an online journal or diary. As the name suggests, blogs are designed to present regular, chronological entries, providing an easy means to distribute content to the World Wide Web. Blogs bypass formal publishing barriers, which allows you to communicate expertise, express opinions, and effectively establish yourself as an informational point of reference.
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Keys to Effective Use of Flash in a Professional Web Site
Flash is an ever-growing presence in Web sites today, adding an element of motion and sophistication. It is diversely capable but should be treated like anything else in your marketing endeavors does it serve a purpose and is the point effectively getting across? In the professional world, Flash is most effectively used for two purposes: advertising and branding.
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FindLaw® Launches Legal Technology Center
One of the most difficult tasks legal professionals face in running a law practice is making informed decisions about technology products and services. To provide legal professionals and technology decision makers with current news and product information, FindLaw has introduced a Legal Technology Center (technology.findlaw.com) at FindLaw.com, the most popular free legal information site on the Web.
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Eye Tracking Study Helps FindLaw® Improve the Value of Its Ad Units
Eye tracking studies can be helpful in determining the portions of Web pages that are being viewed and the portions that are not being viewed. Read Eye Tracking Study Helps FindLaw Improve the Value of Its Ad Units for more information on eye tracking studies and the results of a recently completed FindLaw eye tracking study.
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Domain Names—What Should I Know?
Have you ever wondered how domain names work with your Web site and e-mail system? Paul Samuels, FindLaw Senior Client Tech Specialist, offers answer to this question in Domain Names—What Should I Know?
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Tracking the Number of New Clients from Your Legal Web Site
Due diligence is part of being an attorney. So how can you go about doing your due diligence when it comes to tracking where your new clients are coming from? This can be a delicate situation. You don’t want to grill your potential new clients when they contact you, but on the other hand, it’s important to know which marketing dollars are paying off. I always make sure my clients and their staff ask the question “Have your visited our Web site?” This question should be asked on the paper intake form and in the face-to-face consultation. Ask this question twice, because, more often than not, new clients will leave the question unanswered when filling out the paper intake form. If possible, show them your Web site while you are meeting with them. This will help jog their memory and give them a means of learning more about you and your practice, and they may tell their friends and family to check out your Web site as well.
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What’s Your Web Site Worth?
An intellectual property lawyer urges firms to be aware of their Web sites' IP value. "When creating their Web sites, lawyers often times don't understand the added value they receive from their sites, besides the fact they are now present on the Internet," says Betty Tufariello, intellectual property lawyer and founder of the Mt. Sinai, NY firm, INTELLECTULAW™. "They don't appreciate what it is they have or the leverage it gives them."
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How Popular Is Your Web Site?
There are many techniques that our Search Engine Marketing (SEM) experts use to optimize FindLaw® FirmSites®, one of which is link popularity. Link popularity is referred to as an off-page factor in the search engine world and is representative of one of the most important elements in influencing a Web site’s position in Search Engine Result Pages (SERPS). The top questions relating to link popularity are answered for you below.
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FindLaw® Launches a Redesigned Home Page
In October 2005, FindLaw launched a new home page on its award-winning FindLaw.com site at http://www.findlaw.com. The new home page includes tabs so you can select the home page that meets your needs. If you’re a legal professional, click the For Legal Professionals tab. If you are part of the general public, or a small business professional, click the For the Public tab. Each page features an improved, user-friendly interface that helps users easily find the information that meets their needs.
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Five Techniques for Meeting New Prospects
Meeting new, quality prospects is an obvious component to an effective law practice. Unfortunately, lawyers can be complacent about reaching out to new prospects. Discomfort and skepticism make lawyers retreat to the comfort of the billable hour. The dangers in failing to market are significant, however. Every practice is at risk of losing clients due to constantly changing market forces. So, whether you want accelerated growth or you just want to protect yourself from unforeseen circumstances, implementing an effort to reach out to quality prospects and referral sources is the practical, conservative thing to do. Read on for five techniques that really work.
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Convert Blog Buzz to Business for Your Firm
A blog is a simple Web site that serves as an online diary or journal, with entries posted in reverse chronological order. Blogs can be an easy, cost-efficient way to attract and channel traffic to your law firm’s Web site.
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Introducing LawyerMarketing.com
We’re proud to introduce our new marketing Web site, LawyerMarketing.com. You’ll find up-to-date articles about topics that affect you and your business, whether you are part of a small law firm or a large corporation. LawyerMarketing .com will help you connect with client prospects and create relationships for repeat business.
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Is there a Blog in Your Future?
The dramatic growth of “blogging” signals a communications revolution. And lawyers are leading the way. Read about the phenomenon that Business Week magazine called “the most explosive outbreak in the information world since the Internet itself.”
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Flash: 99% Good
Macromedia Flash. People either love it or hate it. As its popularity has spread on the Internet, so too have certain myths that this article addresses.
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Plain Text or HTML? The Great Email Debate
A key advantage of eNewsletters is that they can be instantly delivered to readers throughout the world at the click of a button. But which type of email should be used? Text or HTML?
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Using Technology to Market Your Law Firm
A panel of experts give marketers Tips on Web Site Links, Web Site Traffic, Web Databases, and Pet Peeves from an in-house counsel.
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A Tech Guru Explains What Clients Want
"Some major firms, even some of the world's outstanding practices, may collapse over the next 10 years unless they
embrace various new technologies," said Richard Susskind. Who is Richard Susskind, and why is he saying terrible things about lawyers? Predictions like the one above led a National Law Journal article to award Richard Susskind the title "Prince of Darkness."
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Reach Out to Business Clients with Rich Content
Web sites that offer practical information about the law tend to draw more visitors and keep them longer than sites that offer only the basics. That's especially true for business-oriented Web sites. Fortunately, you can have great content without creating it on your own from scratch.
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