Amendments

Proposed Amendments to Rules Governing Lawyer Advertising in NY

The four Presiding Justices of the Appellate Divisions have approved for public comment the attached proposed amendments to those provisions of the Disciplinary Rules of the Code of Professional Responsibility governing advertising and solicitation of business by attorneys. The amendments extensively revise section 1200.6 [DR 2-101] of the Rules, addressing the content of advertisements, and contain new limitations on solicitations relating to incidents involving potential claims for personal injury and wrongful death. They also bring the rules into the computer age. The amendments are to become effective on November 1, 2006.

FindLaw has summarized the proposed changes in a five slides, categorized as follows :

1. The proposed amendments bring New York’s ethics rules into the computer age.
   
   
2. Which state’s rules apply?
   
   
3. The proposed amendments provide specific guidance regarding what types of advertising or solicitation are not allowed.
   
   
4. The proposed amendments include mandatory advertising labeling and disclaimer language in certain situations. 
   
   
5. The proposed amendments change rules relating to the filing and retention of advertisements.

Persons who wish to comment should send their responses to:

Michael Colodner, Esq.
Counsel
Office of Court Administration
25 Beaver Street
New York, New York 10004

Responses must be received no later than September 15, 2006.