Lawyer Marketing | Louisville, New Albany, Madison, Seymour, Columbus, Jasper, Owensboro, Henderson and Evansville KY Law Firm Web sites

Jim Ray
Office Phone: 812-449-9202
Cell Phone: 812-449-9202
Fax: 866-737-4766
Email

Area Information

Welcome to my Personal Web Page. While you're here, please take a few minutes to view the various sections of our entire Website. As you scroll down, you'll learn about how we assist attorneys in achieving their business and financial objectives. You'll see examples of sites we've done for several firms or attorneys you may know. Additionally, I've posted some comments from a few of my clients. At the top and sides, you'll find links to many insightful articles about marketing your firm on the Internet. I'd highly recommend that you visit the Return on Investment (ROI) section of this site. You'll find a number of articles on the effectiveness of your marketing efforts.

I assist attorneys and firms primarily in the areas of Louisville, New Albany, Madison, Seymour, Columbus, Evansville, Henderson, and Owensboro. If you are located in Kentucky or Southern Indiana, but outside of the above cities, please contact me and I'll be happy to decide who can best assist you.

Rep Bio

I grew up in Louisville, but moved to Minneapolis and Milwaukee after graduating from college. I spent six years in Evansville and recently returned to Louisville. While in college, I earned a B.A. in Business and a B.A. in German with a French minor. Afterwards, I undertook a year of studies at Eberhart Karls Universitaet in Tuebingen Germany. I'm currently pursuing my Executive MBA at Bellarmine University.

I approach each client relationship with a focus on 2 key issues: 1) understanding areas of strategic importance for the firm, and 2) defining which areas of law deliver the best revenue for the firm. While advertising is simply creating ways for clients to find you, marketing is the act of differentiating the firm from its competitors. Your Web-presence should be a revenue-generating component of your overall business plan. While this may sound somewhat intimidating, it really comes down to managing a few key variables to give your firm the best possible chance to secure high quality cases, in specific areas of law.

I'd like the opportunity to discuss your current objectives. Some clients need a means to aggressively grow a practice, while others are more focused on retaining established client relationships. What about recruiting? Have you considered how potential candidates will find your firm, or what they will think once they get there? Again, an effective Web-presence can assist you in achieving the objectives that are most important to you. Let's sit down and evaluate your particular situation. My cell phone is : 812-449-9202.

2008 CLE Courses
March 14th, Kentucky Justice Association CLE (Search Engine Marketing)

April 10th, Louisville Bar Association CLE (Creating and Effective Online Presence)

April 18th, Kentucky Justice Association CLE Webinar (Why Google's Modifications Will Change the Way You Analyze Your Website's Performance)

May 8th, Louisville Bar Association CLE (3 Keys to a Successful Online Presence)

In the meantime, here are a few recent quotes regarding Legal Marketing:

"In today's electronic world, people turn first to the Internet for information, so there's really no excuse for a law firm not to have a Web site. Law firms must include the Web as a key component of their marketing strategy if they want to remain competitive and grow."

-TRIAL January, 2007 Article "Weave a Web Site that Attracts Clients"

"[about 137 million Americans use the Internet]…71% enter law firm Web sites through portals such as FindLaw and Martindale-Hubbell.

-TRIAL January, 2007 Article "Weave a Web Site that Attracts Clients"

"…According to a June 2005 Harris Interactive Poll, more Americans use search engines to find a lawyer than any other source. Online marketing is beginning to allow any firm to stay in closer contact with clients, offer more services, offer targeted marketing efforts and win new clients for less financial investment."

- ABA Journal August 2006 Article "Making Rain on the Net"

"It wasn’t too long ago that a Web site was a rare extravagance for most law firms. But according to the 2004-2005 ABA Legal Technology Survey, all firms with 50 or more lawyers now have Web sites, and 68 percent of all firms have a site."

- ABA Journal August 2006 Article "Making Rain on the Net"

"While a significant amount of firm business is generated by referral, in today's tech world, the first thing a referred potential client will do is check out a firm's Web site."

- Margot W. Teleki, New Jersey Law Journal, August 14, 2006

"The Internet is the most important information source for many facing an important decision."

- Pew Internet & American Life Project Article, "The Internet's Growing
Role in Life's Major Moments," By Horrigan and Rainie, April 2006

Clients

Tyler Thompson
Kentucky Injury and Malpractice Attorneys

Richard Hay
Kentucky Injury and Malpractice Attorneys

Jim Desmond
KY Motorcycle Accident Attorney

William Butler
Kentucky Criminal Defense Attorney

Charlie Moore
Western KY Injury Attorney

Ackerson & Yann
Louisville KY Business and Real Estate Attorneys

Stanley Robison
New Albany IN Father's Rights Attorney

Engilsh & Morris
Louisville Real Estate and Estate Planning Attorneys

The Gailor Law Office
Louisville Criminal Defense and Personal Injury Firm

Hargadon, Lenihan, and Herrington
Louisville Injury and Workers Compensation Attorneys

Client Testimonials

Dear Jim,

Over the last few years my firm has worked with FindLaw to develop a highly focused marketing plan. As the managing partner, I keep an eye how our cases are generated. I'm very happy to say that we continue to generate a very consistent, well qualified influx of cases via our Website. These cases involve auto accidents, premise negligence, catastrophic injuries, etc. We have the fortune of being one of Louisville's oldest personal injury firms. Our Website enables us to effectively communicate our depth of knowledge, our experience, and our approach to working with our clients.

In the last few months, our FindLaw site has generated:

A 6-figure automobile injury case

A multi-million dollar death case

A Chicago-based attorney referral for an automobile case in western Kentucky

And very solid levels of new cases for our Workers' Compensation practice

I particularly appreciate your ability to help us analyze our site's performance and uncover unique opportunities. We're strongly considering a significant upgrade to our site to include video, Spanish content, and information to attract additional types of injury cases. I remain very confident in FindLaw's ability to deliver results for our firm.

In summary, it simply works!

Please feel free to use me as a reference for your prospective clients. The Internet is a vital tool for any firm if they work with FindLaw.

Regards,

Neal Herrington

Managing Partner
Hargadon, Lenihan & Herrington
www.hlhinjury.com

In one year with FindLaw, I have doubled the number of clients retained by my firm. My new Website attracts the clients I am looking for, and screens out those that don't match. As a result, more than 75% of the prospects that contact me become paying clients. Plus my Website is attracting individual and business clients across the U.S., as well as Europe. With FindLaw, my firm is now borderless!

Denise Brown
Denise Brown's Legal Direction
Louisville, KY
www.4realdirection.com

Jim,
My Motorcycle Injury site is now dominating Google and Yahoo! I worked with another company for over a year and still couldn't find my site on the Internet. You and I defined an approach which would enable me to focus my marketing efforts. In less than 2 months after launching my FindLaw site, I'm at the top of Google's 1st page in local searches and state-wide searches (both KY and IN). I'm very pleased with these results!

I've told you before that I've done a lot of advertising in the Yellow Pages. Nevertheless, I was impressed with the professionalism you and the FindLaw staff displayed in developing the website.

I appreciate the fact that you never tried to "sell me." I honestly felt that you took a personal interest in my goals and put together a way for me to achieve them. That approach was much different than most.

I continue to recommend you very strongly to my colleagues. I look forward to the possibility of launching a second site with you, next year. Thank you for your continued efforts.

Kind regards,
Jim Desmond
Attorney at Law
www.attorneydesmond.com

Dear Jim:

Thank you for your help in getting my Federal Criminal Defense and Bankruptcy site launched. I was particularly impressed by the abilities of the FindLaw team to capture the look and feel I had envisioned for my Website. As a former federal prosecutor, I anticipate attracting clients involved in higher-end criminal defense litigation. This FindLaw site has positioned me to generate such cases throughout both Kentucky and Indiana. In fact, I'm already showing up aggressively on Google and Yahoo.

This was a big step for me. I was surprised that, while my site was still under construction, the directory listings and temporary page actually generated a $5,000 retainer! If that is any indication as to how this site will perform over the next few years, this is going to be an outstanding tool.

Thanks for taking the time to tweak the design and to show me how we can use the Traffic Reports to monitor the site's performance. I appreciate your involvement throughout this process and look forward to our continued interaction over the next couple of years.

Sincerely yours,
E. Brian Davis
Attorney at Law
www.MyFederalLawyer.com

Jim,

I wanted to confirm our recent conversation regarding the success I'm experiencing with my new website. I made a decision to significantly upgrade the site from an entry-level to a customized version. It was a great decision! As you know, I focus on large asset, complex divorce and custody litigation. I'm not interested in attracting the nominal divorce case that may come from a Yellow Page ad. I'm very selective since it allows me to focus more effort, and to yield better results for both my clients and my practice.

My upgraded FindLaw site consistently delivers the exact type of client I want. I think the site appeals to a more educated and upscale demographic, and may actually deter other clients -- whom I really would end up referring out anyway.

As you already know, FindLaw's results are exactly why I'm moving forward with a second website to focus on a niche opportunity. I look forward to working with you, again. In fact, I'd recommend that others strongly consider working with you to achieve their objectives. The Internet's not going away, you've got to be there if you want to succeed.

Best regards,
Louis P. Winner
www.louisvillefamilylaw.com

Jim,

I wanted to let you know how excited I am with my FindLaw website. This is the major marketing tool for my Immigration practice. As a solo attorney, each dollar I spend has to deliver results. That's exactly what my site does.

My client intake is very strong as a result of volume of emails and phone calls from prospective clients who found me on the Internet. This productivity not only justifies the investment, it produces a profit!

I appreciate your assistance in defining my "message" and providing input for the directory listings. My FindLaw site is highly ranked on both Google and Yahoo. That visibility is helping me to develop a successful, regional practice.

I'm confident that this tool will continue assisting me to help people in need. This has been a great investment!

Sincerely,
John M. Vickerstaff
Attorney At Law
http://www.vickerstafflaw.com/

Dear Jim:

Thank you for your on-going support of my FindLaw Website. The site is working well, generating cases, and has helped me identify additional areas to develop. I especially like the fact that we can review detailed data about the site's performance, which has also shown a marked increase in traffic since I have put to use some of your suggestions. The information I am able to analyze is a terrific benefit. We have uncovered opportunities, and by addressing them, we have significantly increased the traffic to my site.

I want to take this opportunity to thank you for your on-going focus on the overall success of my Web strategy. You continue to highlight specific ways for me to improve the effectiveness of my Website. We have established a good working relationship with a common goal. I appreciate your ability to consult with me. As an attorney, I bring in experts when needed. You and FindLaw continue to prove to be Internet marketing experts. I am happy to rely on this team approach.

Sincerely,
Scott Scheynost
http://www.scheynostlaw.com/