Area Information

David Ritter consults with law firms of all sizes (1 or more attorneys) in Central North Carolina and North East South Carolina to establish a highly effective Internet marketing and Search Engine Marketing (SEM) strategy.

David develops Internet marketing initiatives designed to enhance the firm’s recognition in the marketplace, attract more targeted, better quality and higher revenue opportunity cases, and/or communicate better with current clients, all in an effort to advance the firm’s business and ensure the firm keeps pace with a clientele who already relies on technology and the Internet every single day.

Internet marketing experts say that these are the fundamentals of a successful web presence:

1.) Visibility – A web site needs to be found in the search engines (Google.com, Yahoo.com, MSN.com, etc.) and in the #1 legal directory on the Internet (FindLaw.com). High visibility simply means you get more and better traffic to your site. How easily do you want to be found be potential clients?

2.) Design - An impressive presentation that conveys the unique character of the firm will grab the visitor's attention. Perception is reality. If your website looks impressive, your firm will look impressive. How do you want to be perceived by your potential clients?

3.) Content – Potential clients use the Internet to find information because they have a legal issue and are looking to hire the firm which can best handle their case. The firm with the best relevant content that highlight the firm’s expertise has the best chance of being hired. In addition, web sites with relevant, frequently updated content are rated higher by search engines – which often means placing higher on their results lists. What information and expertise do you want potential clients to see?

During a recent Illinois Institute for Continuing Legal Education (IICLE) seminar on "How to Attract the Clients You Want, Alan R. Olson, who specializes in management consulting services for lawyers and firms including strategic planning, professional services marketing, compensation systems and mergers as a principal at Altman Weil, Inc. said you need Your Own Internet Web Site. "A Web site is no longer a novelty," says Olson. "You have to have one for your firm and for yourself. A Web site ensures that information about you and your firm is available to clients 24/7. You can also humanize all the text with casual pictures of you and your staff or maybe even some caricatures. You've also got to market your Web site. You can have a cost-effective Web site built for you by West Group", which is now FindLaw.
This Seminar took place in 1999. If this was the case then, how much more relevant is it today?